Buzzing with Ideas, Fueling Your Mind!
There should be a consistent look and feel to every page of your website. You want your visitors to know they haven’t actually left your site when they go to another page. Icons for going back or to the next page, for printing the page or even the icons that line your menu should all … Read more
When you think of the Coca Cola brand, what comes to mind? Does an image of a red can with words Coca Cola written in white display in your mind’s eye, or perhaps a coke bottle? Likewise we must pick our niche on the internet and brand our name accordingly. Be known for doing good … Read more
A well-designed signage program can instantly and effectively communicate the style, professionalism and overall presence of your business, it conveys to people who you are, where you are and what you do. Vehicle signs are one of the most cost-effective advertising tools available to maximize the potential of your business. With unique and effective design, … Read more
Everyone’s heard of a company called Kraft. “Hey, those are the cheese people.” Yep. For years, Kraft and cheese were one and the same. It was an example of branding with a position competitors would have been hard-pressed to wear down had company brass been content in their cheesiness. They weren’t. Like many companies blessed … Read more
Establishing yourself as an expert in your field will help you gain both recognition and respect. Luckily, that recognition and respect transfers directly to your company. If people trust that you truly know what you are talking about, they will feel good about investing in your product. A website is the best place to start. … Read more
Personal Branding is about honing your skills, narrowing your focus, and getting clear on what you’re passionate about. Branding is not just about you being better than your competition. It’s about getting your prospects to choose you as the ONLY solution to their problem. Here are five great benefits of creating a strong personal brand: … Read more
Personal Branding can be the most influential tool for success in your self-marketing toolkit. You can identify, package and sell who you are to build a personal brand that results in business growth, influence, and income. Here are three key things you need to develop a strong personal brand: 1. Get clear on your personal … Read more
The personal brand you project affects others’ decisions as to your intelligence, character and ability, and determines whether or not they want to do business with you. The way you dress (and act) has a remarkable impact on the people you meet professionally and socially. This greatly affects how they treat you. Humans think with … Read more
Your business needs to create a positive image in the minds of consumers. Contrary to what most people believe, branding isn’t just a logo. Your businesses purpose, focus, and image all combine to create your brand. Why should you make this effort? Below are a few benefits: *You are remembered. It’s hard to remember a … Read more
What exactly is a brand? It’s a question that has confounded the academics for decades and eluded the most erudite of scholars. So, coming from the trenches of the real world of branding, we’ve defined the term and given it a comprehensive meaning.. A brand consists of eight basic building blocks: – The Name – … Read more