Three in Seven

Society is flooded with so much advertising that we face the danger of not being noticed by our prospective customers. Will your customers know who you are without an ad staring them in the face to remind them? In other words are you trying to rely completely on direct response to your ads, or are … Read more

Personal Branding for Success

One important part of branding is the image you yourself portray. Developing a likeable personal brand is essential for succeeding. If you want to rise to the top of your particular arena, you need to first be able to sell yourself to your potential customers. Think about it. Would you rather do business with a … Read more

A Matter of Senses

Think of your brand in terms of what the customer gains when it is viewed by each of his or her five senses-hearing, seeing, tasting, smelling and touching. In a nutshell your brand is the result of everything your prospects senses can pick up on about you. It’s the image you present at all times. … Read more

Using Your Logo Efficiently

There should be a consistent look and feel to every page of your website. You want your visitors to know they haven’t actually left your site when they go to another page. Icons for going back or to the next page, for printing the page or even the icons that line your menu should all … Read more

How to Sell With Branding

When you think of the Coca Cola brand, what comes to mind? Does an image of a red can with words Coca Cola written in white display in your mind’s eye, or perhaps a coke bottle? Likewise we must pick our niche on the internet and brand our name accordingly. Be known for doing good … Read more

Signs -Ultimate Sales Tools

A well-designed signage program can instantly and effectively communicate the style, professionalism and overall presence of your business, it conveys to people who you are, where you are and what you do. Vehicle signs are one of the most cost-effective advertising tools available to maximize the potential of your business. With unique and effective design, … Read more

You Can’t Turn Cheese Into Jelly

Everyone’s heard of a company called Kraft. “Hey, those are the cheese people.” Yep. For years, Kraft and cheese were one and the same. It was an example of branding with a position competitors would have been hard-pressed to wear down had company brass been content in their cheesiness. They weren’t. Like many companies blessed … Read more

Become an Expert at Something

Establishing yourself as an expert in your field will help you gain both recognition and respect. Luckily, that recognition and respect transfers directly to your company. If people trust that you truly know what you are talking about, they will feel good about investing in your product. A website is the best place to start. … Read more

Five Benefits of Personal Branding

Personal Branding is about honing your skills, narrowing your focus, and getting clear on what you’re passionate about. Branding is not just about you being better than your competition. It’s about getting your prospects to choose you as the ONLY solution to their problem. Here are five great benefits of creating a strong personal brand: … Read more

Three Key Ingredients in Branding

Personal Branding can be the most influential tool for success in your self-marketing toolkit. You can identify, package and sell who you are to build a personal brand that results in business growth, influence, and income. Here are three key things you need to develop a strong personal brand: 1. Get clear on your personal … Read more