Branding Tips

Branding, as a whole, is essential for any serious business because a company’s brand is what distinguishes it from its competitors. In today’s computer age, it is necessary for most businesses to have an online presence to stay competitive. An effective internet branding, just like its offline counterpart, helps bring awareness to your unique business … Read more

Anyone who is going to spend money usually wants to know what the purchase will do for him or her. In fact, 70% of all purchases are made on an emotional level. So for the most part, buyers aren’t concerned about the logical points of the purchase. If they were, the vast majority of us … Read more

Society is flooded with so much advertising that we face the danger of not being noticed by our prospective customers. Will your customers know who you are without an ad staring them in the face to remind them? In other words are you trying to rely completely on direct response to your ads, or are … Read more

One important part of branding is the image you yourself portray. Developing a likeable personal brand is essential for succeeding. If you want to rise to the top of your particular arena, you need to first be able to sell yourself to your potential customers. Think about it. Would you rather do business with a … Read more

Think of your brand in terms of what the customer gains when it is viewed by each of his or her five senses-hearing, seeing, tasting, smelling and touching. In a nutshell your brand is the result of everything your prospects senses can pick up on about you. It’s the image you present at all times. … Read more

There should be a consistent look and feel to every page of your website. You want your visitors to know they haven’t actually left your site when they go to another page. Icons for going back or to the next page, for printing the page or even the icons that line your menu should all … Read more

When you think of the Coca Cola brand, what comes to mind? Does an image of a red can with words Coca Cola written in white display in your mind’s eye, or perhaps a coke bottle? Likewise we must pick our niche on the internet and brand our name accordingly. Be known for doing good … Read more

A well-designed signage program can instantly and effectively communicate the style, professionalism and overall presence of your business, it conveys to people who you are, where you are and what you do. Vehicle signs are one of the most cost-effective advertising tools available to maximize the potential of your business. With unique and effective design, … Read more

Everyone’s heard of a company called Kraft. “Hey, those are the cheese people.” Yep. For years, Kraft and cheese were one and the same. It was an example of branding with a position competitors would have been hard-pressed to wear down had company brass been content in their cheesiness. They weren’t. Like many companies blessed … Read more

Establishing yourself as an expert in your field will help you gain both recognition and respect. Luckily, that recognition and respect transfers directly to your company. If people trust that you truly know what you are talking about, they will feel good about investing in your product. A website is the best place to start. … Read more