Build Brand

Personal Branding is about honing your skills, narrowing your focus, and getting clear on what you’re passionate about. Branding is not just about you being better than your competition. It’s about getting your prospects to choose you as the ONLY solution to their problem. Here are five great benefits of creating a strong personal brand: … Read more

Personal Branding can be the most influential tool for success in your self-marketing toolkit. You can identify, package and sell who you are to build a personal brand that results in business growth, influence, and income. Here are three key things you need to develop a strong personal brand: 1. Get clear on your personal … Read more

The personal brand you project affects others’ decisions as to your intelligence, character and ability, and determines whether or not they want to do business with you. The way you dress (and act) has a remarkable impact on the people you meet professionally and socially. This greatly affects how they treat you. Humans think with … Read more

Your business needs to create a positive image in the minds of consumers. Contrary to what most people believe, branding isn’t just a logo. Your businesses purpose, focus, and image all combine to create your brand. Why should you make this effort? Below are a few benefits: *You are remembered. It’s hard to remember a … Read more

What exactly is a brand? It’s a question that has confounded the academics for decades and eluded the most erudite of scholars. So, coming from the trenches of the real world of branding, we’ve defined the term and given it a comprehensive meaning.. A brand consists of eight basic building blocks: – The Name – … Read more